The Work Behind the Promise.

I've spent 22 years working across the customer lifecycle, from go-to-market strategy and product marketing to running post-sale organizations at scale. Not advising on them. Running them.

That means owning retention, headcount, cost structure, forecasting, customer health, and the day-to-day work of keeping large teams aligned and moving. In one company, I led a 350-person global organization through a period of rapid growth and significant operational change. In another company, I walked in as SVP and had a new segmentation model, forecasting discipline, and value realization program running within six months.

Most post-sale leaders inherit the customer at deal close. I've worked every stage before that, too. Go-to-market strategy, product marketing, and customer marketing are all in my toolbox, which means I understand how customers are acquired, what they're promised, how to keep them engaged, and what it takes to actually deliver. When I build a value realization program, I'm not reverse-engineering the sales motion. I already know it.

That end-to-end perspective is hard to find in a post-sale leader, and it shapes how I operate. I build CS organizations that connect directly to revenue, not just retention. If the organization is growing fast, going through structural change, or trying to get more out of an existing post-sale investment, that's where I do my best work.

While my preference is a C-Suite or SVP role, I also take on a small number of consulting engagements. If you need someone who can get into the work alongside your team, take a look at what I offer.


Career Highlights

Customer Experience

  • Built and scaled post-sale organizations up to 350 people, owning retention, cost structure, segmentation, and operational transformation across periods of rapid growth and significant change.

  • Established customer journeys, customer health, and risk systems that drove measurable improvements in CSM productivity and retention forecasting, consistently within a few percentage points of actuals.

  • Operationalized the connection between CS and revenue growth, including a value realization model and CSQL program that generated $16M in new bookings in its first year.

Marketing

  • Built and led go-to-market strategy across multiple SaaS companies, owning product positioning, brand strategy, and market entry.

  • Held senior leadership roles across multiple companies, presenting company and product strategy to investors and boards, and supporting fundraising at the executive level.

  • Worked extensively with Sales in the field, translating product and brand strategy into deals, from early-stage positioning through close.